Start fresh. Grow wealth.
A straightforward financial coach for people who are tired of guessing with money. Fee only. No products to sell you. No lecture, just a plan you'll actually follow.
You don't need forty slides. You need a next step.
Coaching works best for people who are ready to look at their numbers honestly and do the work between sessions. Here's who I usually work with.
Debt burdened professionals
You're earning decent money but credit cards or student loans keep you stuck. You know you should be doing better. You just don't know where to start.
Young professionals building wealth
Early in your career and starting to think seriously about the future. You want a real plan for budgeting, saving, and starting to invest, not just an app.
Couples with money conflict
Money is the fight you keep having. You need a neutral third person to help you build one shared plan instead of two separate ones.
Twenty years of managing budgets, now doing it for people instead of platforms
I'm George Peguero. By day I run site reliability and infrastructure operations teams at a Fortune 500 company, where I've spent two decades managing multi-million dollar budgets and global teams. Personal finance has been a genuine interest of mine the whole time, not a side hustle I picked up because it sounded profitable.
Part of that job, for more than 15 years now, has been leading people. I've managed teams spread across different continents and time zones, and most of that work had nothing to do with technology. It was sitting down with someone regularly, looking honestly at where things stood, and figuring out the next real step, then following up to see if it actually happened. That's most of what coaching is too. I've just been doing a version of it for a long time, with headcount and budgets instead of paychecks and debt.
I'm not doing this because I need the income. I'm doing it because I like the work, and because I think most people don't have a money problem so much as a habits and clarity problem. That's the part I'm good at.
Fee only means fee only. I don't sell products, earn commissions, or push investments. You pay for my time and my honesty, and that's the whole arrangement.
A coach doesn't run the race for you
Most people aren't bad with money because they lack information. They're bad with money because they haven't built the habits and systems to manage it.
Think about a personal trainer. They don't lift the weights for you. They help you figure out why you keep skipping workouts, build a routine that fits your actual life, and check in on you week to week.
That's how I approach coaching. I bring the structure and the accountability. You bring the decisions and the follow through. The goal is for you to not need me anymore, not to keep you coming back.
What a session actually looks like
Every session follows the same five part structure, so you always know what to expect.
Check in
How are you feeling about money this week.
Review
What you committed to last time, and what actually happened.
Focus
The one thing that matters most today.
Work
We go through the numbers together and adjust the plan.
Commit
Specific actions you'll take before we talk again.
Pick what fits where you're at
Pricing is stated plainly. No packages hidden behind a sales call.
Snapshot session
$100
one session, 60 minutes
A single session to get clarity on where you stand. Income, expenses, debt, and a starting point. No ongoing commitment.
Starter package
$200
per month, 3 months, biweekly
Build a working budget, cut unnecessary expenses, and start a real debt payoff plan.
Full program
$150
per month, 6 months
Budgeting, debt payoff, emergency fund, and starting to build long term financial habits.
Accountability retainer
$75
per month, ongoing
For graduates of a program who want one monthly check in to stay on track.
Not sure which one fits. Most people start with a single snapshot session. If it makes sense to keep going from there, that fee rolls into whichever package you pick next, so you're not paying twice to get started.
What we'll actually work on
This is where coaching helps most. If something falls outside it, I'll say so and point you to the right person.
- Building and managing a budget
- Debt payoff planning and prioritization
- Building an emergency savings habit
- General financial concepts and account types
- The behavior and habit side of money stress
- Preparing questions for a CPA or licensed advisor
One honest note. I'm not yet a licensed investment advisor, so I won't tell you which funds to buy or how to allocate a 401k. If that's what you need, I'll help you find someone who is, and make sure you walk in with the right questions.
The first conversation is free
No pitch, no pressure. We'll talk about where you're at and whether coaching makes sense for you. If it's not a fit, I'll tell you that too.